Performance marketing that’s measured in qualified leads
We plan audience, creative, ads, landing pages and tracking together, then optimise toward the leads your sales team actually wants, not the cheapest clicks.
What usually goes wrong
Campaigns built around leads, conversions and measurable outcomes.
Cheap leads, poor quality
Platforms optimise for whatever you tell them to. If the goal is form fills, you get form fills, including the ones nobody can sell to.
No idea what’s working
Without clean tracking, budget decisions are made on clicks and gut feel instead of which campaigns produce real enquiries.
Ads and pages pulling apart
A strong ad sending people to a slow, generic page loses most of the interest it paid for.
What’s included
Everything below is planned alongside your other channels, not bolted on separately.
Channel strategy
Deciding where budget goes across Google, Meta and remarketing based on where your buyers are and how they decide.
Creative testing
Structured tests of hooks, formats and offers so you learn what moves people, not just what looks good.
Conversion tracking
Pixels, server-side events and offline conversion imports set up so platforms learn from quality, not volume.
Landing page alignment
Pages built to continue the promise of each ad, with forms that capture what sales needs.
Lead quality feedback loops
Sales outcomes fed back into campaigns so spend shifts toward what actually closes.
How we approach it
A clear sequence, with a check-in at each step.
Audit and baseline
We review accounts, tracking and lead data to see where money is leaking today.
Plan the system
Audience, offer, creative, pages and follow-up are mapped as one journey.
Launch with tracking verified
Nothing goes live until conversions are recording correctly end to end.
Optimise on quality
Weekly reviews focus on cost per qualified lead and what sales says about the leads.
Where this works well
Industries where this service is often part of the plan.
Common questions
What is performance marketing?
Performance marketing is paid advertising managed against measurable outcomes such as leads, bookings or sales, rather than reach alone. Budget moves toward whatever produces those outcomes most efficiently.
How quickly will we see results?
Campaigns usually start generating data within days, but the first few weeks are about learning. Most accounts need several weeks of testing before costs and lead quality settle.
Do you work with our existing ad accounts?
Yes. We prefer to work inside accounts you own, so the history, audiences and data stay with your business.
Works well with
Want to see what this could look like for you?
Tell us about your business and goals. We’ll suggest where it fits and what to fix first.
- Emailhello@adwebtec.com
- Phone+91 88560 01594
- Based inPune, Maharashtra, India