Facebook and Instagram ads built on creative that earns attention
On Meta, creative is targeting. We test hooks, formats and offers systematically and qualify leads before they reach your team.
What usually goes wrong
Facebook and Instagram advertising built around creative testing.
Lots of leads, few real buyers
Instant forms make enquiring easy, which is why they often fill with low-intent leads.
Creative that fatigues fast
The same ads shown for weeks stop working long before most teams notice.
Slow follow-up
A lead that waits a day for a call has often moved on to someone else.
What’s included
Everything below is planned alongside your other channels, not bolted on separately.
Creative strategy and testing
Static, carousel and video concepts tested in a structured way.
Lead form design
Qualifying questions and higher-intent form types that improve lead quality.
Pixel and Conversions API
Server-side tracking so Meta optimises on real outcomes.
Instant follow-up
Leads routed to WhatsApp and your CRM within moments of submitting.
How we approach it
A clear sequence, with a check-in at each step.
Offer and audience
We define who the ad is for and why they should act now.
Creative sprint
Several angles are produced and tested in the first weeks.
Qualify the lead
Forms and follow-up filter casual interest from genuine intent.
Refresh and scale
Winning creative is iterated before it fatigues.
Where this works well
Industries where this service is often part of the plan.
Common questions
Should we use instant forms or a landing page?
Instant forms usually produce more leads at lower cost; landing pages usually produce fewer, higher-intent leads. The right choice depends on how your sales team handles volume.
Do you create the ad creative?
Yes. Creative concepts, copy and design are part of how we run Meta campaigns.
Can leads go straight to our CRM?
Yes. We connect Meta lead forms to your CRM and WhatsApp so follow-up starts immediately.
Works well with
Want to see what this could look like for you?
Tell us about your business and goals. We’ll suggest where it fits and what to fix first.
- Emailhello@adwebtec.com
- Phone+91 88560 01594
- Based inPune, Maharashtra, India