Google Ads that capture buyers at the moment they search
Search, Performance Max and remarketing campaigns structured around intent, with tracking that tells Google which leads are worth more of.
What usually goes wrong
Search, Performance Max, remarketing and conversion-focused campaigns.
Paying for the wrong searches
Broad match without tight negatives spends money on searches that will never become customers.
Automation without direction
Smart bidding is only as good as the conversion data it learns from.
One landing page for everything
Different searches need different answers. A single generic page wastes high-intent clicks.
What’s included
Everything below is planned alongside your other channels, not bolted on separately.
Search campaigns
Keyword structure, match types, negatives and ad copy aligned to buying intent.
Performance Max
Asset groups, audience signals and feed setup with guardrails so automation stays on target.
Remarketing
Bringing back visitors who showed interest but did not enquire.
Conversion setup
Google Ads and GA4 conversions, enhanced conversions and offline imports configured properly.
How we approach it
A clear sequence, with a check-in at each step.
Search demand review
We study what your buyers search for and what competitors bid on.
Account structure
Campaigns are organised so budget and bids follow intent.
Launch and prune
Search terms are reviewed often and waste is cut quickly.
Scale what converts
Budget moves to campaigns with the best cost per qualified lead.
Where this works well
Industries where this service is often part of the plan.
Common questions
Is Google Ads better than Meta Ads?
They do different jobs. Google captures people already searching; Meta creates demand among people who are not searching yet. Most lead generation plans use both.
What budget do we need?
It depends on how competitive your searches are. We recommend a budget after reviewing search demand and typical costs in your category.
Who owns the account?
You do. We manage campaigns inside an account owned by your business.
Works well with
Want to see what this could look like for you?
Tell us about your business and goals. We’ll suggest where it fits and what to fix first.
- Emailhello@adwebtec.com
- Phone+91 88560 01594
- Based inPune, Maharashtra, India