Know which marketing actually brings in business
Clean tracking and clear reporting that connect every campaign to leads, sales conversations and outcomes.
What usually goes wrong
Tracking and reporting that connect spend to outcomes.
Numbers that don’t agree
Ad platforms, analytics and CRM all report different totals.
Reports nobody reads
Long reports full of metrics hide the few that matter.
Broken tracking
Missing or duplicated conversions mislead both people and algorithms.
What’s included
Everything below is planned alongside your other channels, not bolted on separately.
GA4 and tag setup
Clean event tracking with Google Tag Manager.
Conversion tracking
Accurate conversions across Google, Meta and your website.
Dashboards
Simple live dashboards focused on cost per qualified lead and pipeline.
Attribution reviews
Understanding how channels work together before cutting any.
How we approach it
A clear sequence, with a check-in at each step.
Tracking audit
We check what is recorded today and what is missing or wrong.
Measurement plan
Agree the events and metrics that matter to the business.
Implement and verify
Tags and conversions are set up and tested.
Report simply
A short regular report with clear next actions.
Where this works well
Industries where this service is often part of the plan.
Common questions
Why do Google Ads and GA4 show different numbers?
They count conversions differently, for example by click date versus session date and with different attribution models. We document the differences so reports are read correctly.
Do we need consent for tracking?
Privacy rules and platform policies increasingly require it. We set up tracking with consent handling appropriate for your audience.
Can you report on sales, not just leads?
Yes, when your CRM records outcomes. We connect CRM stages to marketing reports.
Works well with
Want to see what this could look like for you?
Tell us about your business and goals. We’ll suggest where it fits and what to fix first.
- Emailhello@adwebtec.com
- Phone+91 88560 01594
- Based inPune, Maharashtra, India